Rooted Toys is a family run business whose mission is to produce toys and stories that celebrate South Asian children and help them feel seen and valued.

By promoting representation, we empower children to feel connected to their culture and its magnificence. Our products not only offer hours of fun and imaginative play, but also foster a sense of pride and excitement as the kids see their own beauty reflected in our toys and stories.  

We take great delight in creating products that reflect the richness of South Asian culture, and we hope to inspire the next generation to feel confident and proud of who they are.